Internationally acclaimed super-star Whoopi Goldberg has never been one to shy away from controversy. The award winning actress has become the latest celebrity to join a string of others in endorsing the benefits of medical marijuana.
While others may merely have endorsed marijuana, the sixty year old actress has taken it one step further. Goldberg has joined forces with marijuana entrepreneur Maya Elizabeth and has launched her own range of medical marijuana products called Whoopi and Maya.
Relief from period cramps
The Whoopi and Maya brand of medical marijuana will be aimed specifically at the female market. Products will include tinctures, creams, teas, bath-salts and cannabis infused chocolates.
Goldberg, a longtime advocate of marijuana legalization, says the products will be specifically designed to relieve menstrual cramps without getting the user high. In a press release statement, Whoopi had the following to say:
“This was all inspired by my own experience from a lifetime of difficult periods and the fact that cannabis was literally the only thing that gave me relief,”
Goldberg insists the product is not designed to get the user high. She believes it is fine to smoke a joint to relieve period pain. However, this is not something everybody can do while at work. In an interview with Vanity Fair, Whoopi is quoted as saying:
“This, you can put it in your purse. You can put the rub on your lower stomach and lower back at work, and then when you get home you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.”
Not a niche market
Goldberg began by reaching out to experts to develop a product specifically for women who suffer from extreme menstrual discomfort. Her ambitions were scoffed at by many, who claimed such a product would serve only a small niche market.
Whoopi countered that more than 50% of women suffer from menstrual pain. She is adamant that half the population does not count as small niche market. If anything, there is a glaring gap in the market waiting to be filled. Whoopi and Maya is there to fill that gap.
California for now
Due to federal laws, the Whoopi and Maya range will initially only be available in California. It is not yet clear if the range will be available to Canadians, where medical marijuana is legal provided the ingredients are sourced from a registered Canadian grower.
Justin Trudeau’s government has promised to legalize marijuana, though a date for this has not been given. Goldberg is hoping that with decriminalization, her range of products will be accepted by more mainstream consumers.
Ahead of the curve?
While taking cannabinoids orally is known to relieve pain, it seems that no studies on topical applications to relieve menstrual cramps have been published. Does it work or doesn’t it? According to Whoopi and Maya, it certainly does.
With hundreds and thousands of women desperate to find a viable and effective form of relief from menstrual cramps, Goldberg and her partner may just be on to something. It is clear that Whoopi Goldberg is more than just a talented actress and comedian. By getting into the field early, Goldberg has proven herself to be an astute and savvy canna-business woman to boot.